Resume
Director of Product | 0 to 1 | Growth, Digital Commerce and Applied AI
Jefferson City, MO (Remote) · MBA · PMP · Advanced CSM · Lean Six Sigma
I build products from zero and own the line all the way to revenue. At a Nasdaq-listed construction-tech company, 99% of rental customers had never created an account; I built the account layer, the customer data behind it, and a B2B digital rental channel that went from nothing to a $12M+ annual run rate in two years, owning strategy, architecture, delivery teams, and budget. I've owned a channel P&L, an ML pipeline, a federal-compliance workstream, and a public fiduciary board: the same problem at four altitudes. Since June 2026 I've launched five products of my own, built with AI in hand.
Product Strategy and Revenue Ownership · 0 to 1 Product Development · Product-Led Growth · Digital Commerce · Customer Data Platforms and Identity Resolution · Event Taxonomy, SQL and Funnel Analytics · A/B Testing · Onboarding, Credit and Payments · Regulatory Compliance and PII · Master Data Management · Guidewire InsuranceSuite Portals · Applied AI (Computer Vision, Predictive Models, Multi-Agent Systems)
Columbia, MO · construction technology platform, 400+ branches · channel P&L, 4 internal and 8 external reports, $1.2M budget
- Built a digital rental channel from zero: $0 to $12M+ run rate. Owned strategy, architecture, and execution end to end. Launched January 2024 and grew to $1M+ monthly revenue at 36 to 40% YoY within two years, the trajectory the company carried into its IPO. In 2025 customers submitted 3,361 online rental requests (+58% YoY) worth $7.1M in requested rentals (+76% YoY), converting 36.6% to orders. The self-serve channel ran alongside 400+ branches as one hybrid product-led and sales-led motion.
- Digital discovery originated a $100M/year enterprise contract. In 2024 a Fortune 500 energy major that had never heard of the company found it through the organic presence and digital experience I built and owned. The relationship became a $100M-a-year contract.
- Built the customer account layer where none existed. 99% of rental customers had never created an account, so they had no identity, no email on file, and no path into the company's telematics product. Tying account creation to rental, onboarding, and credit produced 4,562 new accounts in a year (+328% YoY); registered accounts came to drive 80% of digital order-producing activity, and repeat account requesters grew 245%.
- Designed the customer data flow underneath it. Defined a Segment event taxonomy for every stage of the rental journey with marketing technology, routed through HubSpot, Klaviyo, and GA4 for stage-based lifecycle messaging, built the company's first emailable customer base, ran ongoing A/B tests on signup and onboarding, and wrote my own SQL in Snowflake with Looker reporting. Matching rental and telematics accounts on email under one login led 30% of self-serve web signups to adopt the telematics product organically, with zero forced upsell.
- Built self-service and the operations behind it. Account holders manage credit, extend or swap rentals, request service, and pay by saved card. Behind it: structured digital onboarding (1,643 digital credit applications), two CreditSafe workstreams with OFAC compliance embedded, a credit-operations inbox handling 600 reviews a month with PII secured end to end, and the Certificial certificate-of-insurance integration.
- Shipped applied AI in production. A computer-vision pipeline on Amazon Rekognition Custom Labels processing 1 to 2M images, with the precision and recall framework used to judge it, scaled the used-equipment catalog from 5,000 listings to 100,000. A predictive-maintenance model on live J1939 telemetry alerted the internal service team before equipment failed. Doubled organic traffic in 10 months and grew top geo-targeted pages 10x, profiled in a third-party SEO case study.
Jefferson City, MO (Remote)
- Launched five live products between June and September 2026, including MO Bill Watch, a Missouri legislative-tracking service with user accounts and bill watchlists, and JCMO Today, a local events platform that updates itself twice a day.
- Built and run a production multi-agent AI system of 17 specialized agents with tiered permissions, human-in-the-loop approval gates, and an auditable record of every action. Co-founded Capital AI, a Jefferson City applied-AI community, and gave a public talk on applied AI systems in Columbia, MO (August 2026).
Columbia, MO · workers' compensation insurer
- Replaced the customer and agent portals with Guidewire's own portal products, built on the company's Guidewire InsuranceSuite core (PolicyCenter, BillingCenter, ClaimCenter), with a 40-person cross-functional team across domestic and international locations, retiring a 20-year-old system during the pandemic with fully remote teams.
- Led Lean process work that cut the core quoting workflow from 10 minutes to 3, and redesigned claims intake to reduce manual data entry. Scrum Master for the agile delivery team.
Jefferson City, MO
- Directed Missouri's first enterprise Master Data Management implementation: one unified data framework for 1,400 employees and the compliance records of roughly 20,000 regulated businesses.
- Managed a $12M IT budget across 14 concurrent projects. Led MoGEM, a five-year eServices portal for permits, reporting, and fee payment, and negotiated a $500,000 reduction in ongoing consultant fees; built a lean design process that cut business analysis time by six months to a year.
Jefferson City, MO
- Project manager and Scrum Master for the Department of Natural Resources' first agile development project, from analysis through user acceptance testing in three months.
Jefferson City, MO
- Project Manager (2012 to 2016). Directed the statewide rollout of Missouri's eFiling system across all 115 counties, personally leading 49 county implementations with judges and court staff, alongside the judiciary website redesign, Discover Missouri Courts, and the CRM project.
- Legislative Analyst (2006 to 2012) and Court Specialist (2002 to 2006). Completed roughly 700 fiscal notes a year, modeled the judge transfer program, and coordinated the salary analysis that tied state judge pay to federal judge pay. Earlier, project lead for the statewide Jury Management Software.
Chair and elected trustee, MOSERS, Missouri's $8B state employee pension fund (2015 to 2018): set asset allocation, benchmarks, and contribution rates; helped stand up the investment and strategic committees.
MBA, William Woods University (2006) · BS Marketing, Marquette University (2001)
PMP (2014) · Advanced Certified Scrum Master (2020) · Lean Six Sigma Green Belt (2017) · Certified Court Manager, NCSC (2014) · Certified Project Manager, State of Missouri (2013)
Segment · Snowflake · Looker · SQL · GA4 · HubSpot · Klaviyo · Salesforce · Guidewire · Amazon Rekognition · Claude