The Through-Line

About

Shannon Owens

I've spent twenty years taking things that don't exist yet and making them work.

That's meant different things at different points: leading tech strategy inside Missouri state government, chairing the board of an $8B public pension fund, modernizing the technology at an insurance company, and, most recently, building the online rental business at a Nasdaq-listed construction technology company from the ground up: the design, the sign-up, the credit and insurance steps, and all the behind-the-scenes connections underneath it, grown to $12M+ a year across 400+ branches as the company went public.

2012

Missouri Courts

Missouri's courts ran on paper. Four years later, all 115 counties filed electronically; 49 of those implementations I led directly, clerk by clerk, courthouse by courthouse.

2015

MOSERS Board

As trustee, then elected chair, I helped lead an $8B public pension fund. I lifted the board's focus to the strategy level, giving it the oversight to steer the fund's investments and its risks and to lead from a higher vantage point.

2016

State of Missouri

The state had no single source of record for the roughly 20,000 businesses it regulated. Its first enterprise master-data implementation changed that: 1,400 employees, a $12M budget, 14 projects running at once.

2018

Missouri Employers Mutual

Quoting a workers' comp policy took ten minutes. A 40-person portal replacement and Lean process work cut it to three, and claims intake was rebuilt around the moment policyholders need the company most.

2021

Construction tech

A construction technology company (on the Nasdaq) had no way to connect insurance to its equipment data. I led that build from scratch and rolled it out across the business, alongside early AI work: predicting breakdowns and recognizing equipment from photos.

2024

The rental channel launches

In January, online revenue was $0 and not one customer email existed anywhere in the business. Two years later: $12M+ a year across 400+ branches, a real customer list built from nothing, and momentum the company carried into going public.

2026

Origin

The pattern becomes the practice: growth strategy, digital channels, and applied AI, concept to market. Every build starts at the origin.

The through-line isn't the industry. It's the moment right before something becomes real, when there's a problem everyone agrees on but no system yet to solve it. That's where I do my best work, and the work I love most: translating ambiguity into architecture, and architecture into adoption.

The method underneath is Lean: find the pain point, simplify the process, then bring technology to what's left. And the belief on top is that AI is ending the era of one-size-fits-all software. It's finally affordable to build products shaped to how a business actually works, instead of bending the business to fit some off-the-shelf product.

The construction tech years were startup years, and they gave me range. I looked after the company's whole online reputation, built the kind of search visibility a company needs heading into going public, and used AI to grow both the traffic and what we understood about it. Through all of it I stayed data-driven without being data-only: the numbers showed me where customers got stuck, and the conversations told me why. Clear the way, improve it, repeat until it's excellent.

I've owned the revenue and the budget, led the AI work, run a federal-compliance project, and governed a public pension board: the same challenge at four different heights. And none of it was solo work. I led an in-house web team and an eight-person outside engineering firm, ran a $1.2M a year budget, and coordinated credit, marketing, fleet, billing, and insurance to deliver one seamless experience.

And I stay hands-on with the technical work, not above it. The image-recognition system that grew an online catalog from 5,000 items to 100,000 was mine to conceive, direct, and test into production.

MBA PMP Advanced CSM Lean Six Sigma Green Belt

I take on a small number of consulting partnerships at a time, in growth strategy, digital channels, and applied AI, and I'm open to the right Director or VP product role. I work alongside your team, in the room and in the weeds, not from a slide deck. If you're building something that doesn't exist yet, that's exactly my kind of problem.

Work With Me